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Good Stories Are Unstoppable
Your message isn't landing.
The pitch falls flat.
Emails get ignored, posts produce silence,
presentations fizzle, your value gets lost.
The problem isn't what you're saying,
it's how you're saying it.
StoryWorks Consulting -The Human Brand Studio
The most expensive thing a business can buy is a story no one remembers. It isn’t the cost of production that breaks a budget; it’s the price you pay for a message that fails to land. If your story lacks a relevant pulse, you aren’t leading, you’re just adding to the noise.
Fear has fed the belief that business messaging must either be buttoned down or must jump on the bandwagon of the latest trend. Be clinical or be a copycat. But people don’t surgically remove their hearts when they log on for work and don't leap at every shiny object they see. Because they are human, they yearn for something real and they are starving for a reason to care.
Storytelling isn't just for the screen; it is the strategic architecture behind the social feed that stops the scroll, the website that turns a visitor into a believer, the email that actually gets opened, the PowerPoint that closes the deal, the keynote that rallies the room, and the flyer that survives the trash can. When you align the structural integrity of good storytelling with human nature, you don't just reach people, you move them to act.
StoryWorks Consulting Keynote
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StoryWorks Consulting Telly Awards
StoryWorks Consulting Keynote
The Beat Sheet for Business
Your data is not the story. Your product features are not a plot. To bridge the gap between what you sell and why people buy, you need to translate your business goals into a narrative arc.
Most companies start with the solution, but a solution has no value to a person who doesn't feel you feel the weight of the problem.
"The Beat Sheet for Business" is a guide to addressing that dynamic.
In film and television, a 'beat sheet' is the hidden architecture of the script that keeps a story from collapsing under its own weight. It ensures that every scene drives the plot forward and keeps the audience in their seats.
I developed "The Beat Sheet for Business" to bring that narrative system to the world of business. This is the framework we use to stop listing 'pain points' and start building 'plot points', guiding your audience from the chaos of their storm to the clarity of your solution.
Once Upon a Time...
A boy from Brooklyn believed he had something to say and along the way, from trumpet performances in the sixth grade, to professional theatre and stand-up comedy in Atlanta, to film and television appearances across the country, he learned the best way to be heard is through the power of "story".
My intuition wasn’t ignited in a boardroom; it was forged in the high-stakes friction between the stage and the lens. Decades as an actor, director, editor, and writer taught me that you can have the best idea in the world, but if you don't hook your audience in the first few moments, they are gone.
I use this instinct to isolate the Human element in your Brand, finding the authentic truth that cuts through the ordinary "on-the-nose" business jargon or the "follow-the-trend" marketing reflex.
Through StoryWorks Consulting, I apply these insights and proven storytelling techniques to your entire messaging ecosystem. Because when it comes to grabbing attention, moving an audience to act, and bending the course of influence... "Good stories are unstoppable!" -Richard Todd Aguayo
Craig Martin
President of C3 Consulting
I’ve had the pleasure of working with Richard Todd Aguayo, and I can confidently say he is one of the most gifted storytellers and creative partners I’ve encountered.
Richard has a rare ability to take complex ideas, visions, and messages and translate them into stories that are not only visually compelling, but emotionally resonant and strategically aligned.
Kevin Sheridan
Channel Dev. Mgr. - AMMEX
Richard worked with the team at AMMEX to develop a resource for training new members of the OS Team.
Richard was infinitely patient with the process, gave positive reinforcement, helped AMMEX develop and refine the content, and made the process fun!
Louis Pine
CMO - Renova Technologgy
It has been a pleasure working with Rich on our marketing projects at Renova Technology.
From our early discussions on the project to production, Rich became an extension of our company and made everyone around him feel comfortable.
Rich's experience and expertise have made an amazing impact on how we communicate our brand to our customers through storytelling. I look forward to the opportunity to work on more projects together.
Get in Touch
Ready to turn pain points to plot points to profit? Reach out today and let's talk about how "The Beat Sheet for Business" can help you bend the course of influence.
Use the form below or email directly:
rta@storyworksconsulting.com
